With an investment of over INR 10 crore from Velbiom Probiotics, the brand offers locally sourced probiotic solutions specifically formulated for the Indian gut and lifestyle Bengaluru (Karnataka) [India], July 24: Happy Cultures, a gut-health focused wellness brand from Velbiom Probiotics, has officially launched with a clear goal to bring clinically-backed, probiotic-first health solutions tailored for the Indian consumer. Backed by an investment of over INR 10 crore from Velbiom Probiotics, the brand aims to address chronic health concerns from digestion, mood, skin, weight, to immunity and nutrition, all of which are linked to poor gut health.

All products are developed using locally sourced probiotic strains, designed specifically for the Indian gut microbiome and lifestyle. Each formulation is clinically validated, manufactured in GMP-certified facilities, and free from unnecessary additives. The range is vegan, cruelty-free, and built around solving everyday health concerns with science-backed, gut-first solutions.

Unlike generic supplements based on Western research, Happy Cultures formulates products specifically for the Indian gut, which is uniquely rich and diverse from the gut composition that we find worldwide .This ensures better compatibility, absorption, and real-world benefits for Indian consumers.

“Our goal is to place the gut at the core of everyday health and wellness, with solutions that are truly designed for the Indian context,” said Amit Monteiro, CEO of Happy Cultures. “My time at Paper Boat shaped my understanding of what it takes to build meaningful Indian brands - rooted in authenticity and built with purpose. That thinking carries forward into everything we do at Happy Cultures. The Indian gut microbiome is fundamentally different from the West, and yet most wellness products in the market continue to rely on imported strains or generic formulations. We saw an opportunity to build something more relevant, more effective, and more honest.” Core Product Range: • Gut health & immunity (Gut Feeling) • Sleep & relaxation (Sleep Tight) • Gas & bloating relief (Goodbye Gas) • Bowel regularity and Fiber intake (Well-Boweled) • Skin & hair wellness (Grow & Glow) • Stress resilience (Stress Who) • Weight management (Leaner You) • UTI prevention & relief (Bye Bye UTI) • Plant-Based Protein ( Launched in 4 flavors) Happy Cultures products are available on Amazon, Flipkart, BigBasket, Tata 1mg, Zepto, Swiggy Instamart, JioMart, Cred, Getsupp, and HealthKart. The brand is also accessible in the US and UAE, with India remaining its core focus for growth.

For more information, visit: www.happycultures.com About Happy Cultures: Happy Cultures is a gut-health focused wellness brand from Velbiom Probiotics, committed to bringing science-backed, probiotic-first solutions to Indian consumers. With a portfolio of clinically validated products targeting digestion, immunity, sleep, skin, weight, stress, urinary health and nutrition. Happy Cultures is built on the belief that better health begins in the gut. All products use locally sourced probiotic strains, are vegan, cruelty-free, and manufactured in GMP-certified facilities. The brand is available across leading e-commerce and quick commerce platforms in India and also serves consumers in the US and UAE.

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Clinically validated probiotic formulations tailored for the Indian gut launched with locally sourced strains and wide e-commerce distribution. The brand launch emphasizes clinically validated probiotic formulations using locally sourced strains tailored to the Indian gut microbiome, manufactured in GMP-certified facilities, free from unnecessary additives, and presented as vegan and cruelty-free products targeting digestion, immunity, sleep, skin, weight, stress resilience and urinary health.