<h1>Wellness Brand Launches India-Focused Probiotics with INR 10 Crore Investment and Local Strain Formulations</h1> A wellness brand specializing in gut health has launched in India with an investment exceeding INR 10 crore from its parent probiotic company. The brand offers clinically validated probiotic products formulated specifically for the Indian gut microbiome, addressing issues such as digestion, immunity, skin, weight, and stress. All products are manufactured in GMP-certified facilities, vegan, cruelty-free, and free from unnecessary additives. Unlike generic supplements based on Western strains, these formulations use locally sourced probiotics tailored to the Indian population for improved efficacy. The product range includes solutions for gut health, sleep, gas relief, bowel regularity, skin and hair wellness, stress resilience, weight management, UTI prevention, and plant-based protein. The brand's products are widely available on major Indian e-commerce platforms and also serve markets in the US and UAE, with India as the primary focus for growth.