<h1>Beverage company partners with local vendors for festival refreshment services in Puri supporting women entrepreneurs</h1> A beverage company partnered with bottling operations to provide refreshment services during a major cultural festival in Puri, Odisha. The initiative involved deploying retail networks, mobile units, and hydration points across the city while supporting local vendors and women entrepreneurs through income opportunities. The company equipped retail outlets with coolers and implemented training programs for local retailers. Local partners, including sweet shop owners and distributors, reported increased business during the festival period. The effort aligned with regional development goals and included waste management initiatives through cleanup drives and public awareness campaigns to address plastic litter during the event.