Community, Commerce and Refreshment: How Coca-Cola India is Enabling Vendors and Reaching Millions in Puri https://www.taxtmi.com/news?id=48749 Coca Cola India implemented a coordinated retail and distribution programme during Ratha Yatra 2025 in Puri-deploying kiosks, mobile units, hydration points and coolers-to ensure beverage availability and create income opportunities for local vendors, including women, supported by training via the Superpower Retailer programme; the effort was paired with a PET waste clean up and public awareness campaign under the Maidaan Saaf initiative to reduce festival plastic litter. en-us Tue, 08 Jul 2025 14:46:03 +0530 Tue, 08 Jul 2025 14:46:03 +0530 TaxTMI RSS Generator Community, Commerce and Refreshment: How Coca-Cola India is Enabling Vendors and Reaching Millions in Puri https://www.taxtmi.com/news?id=48749 Coca Cola India implemented a coordinated retail and distribution programme during Ratha Yatra 2025 in Puri-deploying kiosks, mobile units, hydration points and coolers-to ensure beverage availability and create income opportunities for local vendors, including women, supported by training via the Superpower Retailer programme; the effort was paired with a PET waste clean up and public awareness campaign under the Maidaan Saaf initiative to reduce festival plastic litter. News - Tue, 08 Jul 2025 14:46:03 +0530 https://www.taxtmi.com/news?id=48749