<h1>Chartered accountant transforms 1978 family textile shop into leading ethnic wear brand with 3000 designs nationwide</h1> A chartered accountant transformed his family's local textile business established in 1978 into a leading ethnic wear brand. The entrepreneur expanded the traditional Bandhani saree business from a small shop in Rajasthan to a digital-first company with over 3000 designs and national reach. The brand now operates across major e-commerce platforms, maintaining over 7000 five-star ratings and 4.8/5 customer satisfaction. The company focuses on making traditional ethnic wear accessible for daily use while supporting local artisans and preserving centuries-old textile traditions through direct sourcing from regional clusters.