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    <title>From Sikar to Screens: How Piyush Agarwal Wove KCPC Bandhani into a Household Name</title>
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    <description>KCPC Bandhani, led by CA Piyush Agarwal, shifted from a family workshop to an online-first ethnic-wear brand by launching an official e-commerce site and partnering with major marketplaces to expand market access and scale a wide range of Bandhani and Gota Patti products. The strategy pairs commercial objectives-diverse designs, high customer satisfaction, and repeat buyers-with a social mission to preserve traditional dyeing techniques, source directly from local artisan clusters, and enhance artisan livelihoods while pursuing product diversification and international growth.</description>
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