<h1>Performance wear adaptation: local, athlete informed apparel addressing Indian climate and fit for everyday runners.</h1> India's recreational running boom reveals a market gap: imported mid premium performance apparel often fails Indian climate, sizing, and usage needs, causing functional compromises. Aguante responds with athlete informed, climate adapted designs and a direct to consumer model prioritizing fit, moisture management, seam construction, and practical testing over lifestyle marketing, aligning with growing demand for purpose built performance wear.