https://www.taxtmi.com/news?id=45739 India's recreational running boom reveals a market gap: imported mid premium performance apparel often fails Indian climate, sizing, and usage needs, causing functional compromises. Aguante responds with athlete informed, climate adapted designs and a direct to consumer model prioritizing fit, moisture management, seam construction, and practical testing over lifestyle marketing, aligning with growing demand for purpose built performance wear. en-us Thu, 05 Jun 2025 12:01:03 +0530 Thu, 05 Jun 2025 12:01:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=45739 India's recreational running boom reveals a market gap: imported mid premium performance apparel often fails Indian climate, sizing, and usage needs, causing functional compromises. Aguante responds with athlete informed, climate adapted designs and a direct to consumer model prioritizing fit, moisture management, seam construction, and practical testing over lifestyle marketing, aligning with growing demand for purpose built performance wear. News - Thu, 05 Jun 2025 12:01:03 +0530 https://www.taxtmi.com/news?id=45739