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of <h1>Digital Banking Revolution: State Bank Launches Hybrid 'Phygital' Branch Merging Technology and Personal Customer Service</h1> A state-run bank launched its first 'Phygital' branch in Kolkata, integrating digital technologies with personalized customer service. The innovative branch model features self-service kiosks, video contact center, and universal service desks, representing a new approach to banking experience. It is the seventh such branch in the country, aimed at enhancing customer interaction through technological and personal assistance.
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