<h1>Innovative Milk Brand Challenges Industry Opacity, Invites Consumers to Trace Dairy Origins and Verify Sourcing Practices</h1> A single-origin milk brand launched a campaign challenging dairy industry transparency by asking consumers to investigate milk sources. The brand emphasizes its unique farm-to-home model, featuring a dedicated farm near Pune with over 5,000 cows raised using advanced practices. The multi-platform campaign aims to spark consumer awareness about milk origins through print, digital, and influencer channels, highlighting the brand's commitment to traceability and quality.