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    <title>Pride of Cows&#039; New Campaign Encourages Consumers to Ask: &#039;What&#039;s the Source of Your Milk?&#039;</title>
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    <description>Traceability and transparency claims in product marketing: Pride of Cows presents itself as a farm owned, single origin milk brand, emphasising exclusive on farm production, automated contactless milking, and direct cold chain delivery to support assertions of purity, hygiene and consistency compared with competitors sourcing from fragmented third parties.</description>
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