<h1>SKF Unveils New Brand Identity with Updated Logo and Focus on Innovation, Sustainability, and Industry Leadership</h1> SKF, a leader in friction-reducing products for over a century, has launched an updated brand to enhance stakeholder value and align with its current offerings and values. The company aims to make industries smarter, more competitive, and energy-efficient, contributing to sustainability. The refreshed brand identity includes a redesigned logo, a fresher blue color, a new typeface, and distinctive photography. SKF's strategy focuses on innovation, sustainability, and industry leadership, aiming to bridge the gap between its impact and public perception. Updates will be implemented across marketing materials and digital platforms over the next year.