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    <title>SKF launches updated brand to increase stakeholder value</title>
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    <description>SKF announces an updated corporate brand strategy to better reflect its business and values, aiming to increase stakeholder value. The refresh includes a subtly redesigned logotype, new color palette and typeface, updated photography, and a redesigned distributor identity that is simpler and more consistent. Implementation will roll out across marketing materials, a refreshed website, and digital channels over the coming year, accompanied by enhanced marketing support for distributors.</description>
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