<h1>JioHotstar's Mahashivratri Livestream Reaches 3.9 Crore Views, Showcases Cultural Engagement with Tech Innovation</h1> JioHotstar's livestream of Mahashivratri, titled 'The Divine Night,' attracted 3.9 crore views and 21.8 crore minutes of watch time, marking a significant milestone in digital cultural engagement. The 15-hour event blended tradition with technology, offering multiple live feeds from sacred sites, spiritual discourses, musical performances, and mythology streams. It allowed users to switch between different aspects of devotion and interact through real-time features. The event demonstrated the potential for brands to engage audiences through immersive sponsorships. JioHotstar's CEO emphasized the platform's role in enhancing shared cultural experiences through live-streaming technology.