https://www.taxtmi.com/news?id=36172 JioHotstar's Mahashivratri livestream combined multiple concurrent live feeds, curated devotional programming, and interactive tools to broaden access to religious rituals and spiritual discourse. The 15 hour multi stream presentation featured temple aartis, spiritual discourses, mythological programming, musical performances, and user contributions, while real time chants, virtual offerings, live chat and expert Q&A enabled active participation and personalized curation; commercial sponsorships illustrated monetization within live cultural events. en-us Wed, 05 Mar 2025 12:31:03 +0530 Wed, 05 Mar 2025 12:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=36172 JioHotstar's Mahashivratri livestream combined multiple concurrent live feeds, curated devotional programming, and interactive tools to broaden access to religious rituals and spiritual discourse. The 15 hour multi stream presentation featured temple aartis, spiritual discourses, mythological programming, musical performances, and user contributions, while real time chants, virtual offerings, live chat and expert Q&A enabled active participation and personalized curation; commercial sponsorships illustrated monetization within live cultural events. News - Wed, 05 Mar 2025 12:31:03 +0530 https://www.taxtmi.com/news?id=36172