<h1>House of Masaba Teams Up with MoEngage to Boost Customer Engagement and Loyalty, Aiming for Rs 150 Crores ARR by 2024.</h1> House of Masaba, a fashion brand acquired by Aditya Birla Fashion and Retail, has partnered with MoEngage to enhance its customer engagement through a centralized omnichannel approach. The brand, which has grown fivefold in the past 2.5 years, aims to close 2024 with a net ARR of Rs 150 Crores. Previously using separate tools for different communication channels, House of Masaba now leverages MoEngage's platform to unify customer data and insights, improving retention and loyalty. MoEngage, known for assisting global brands, will support House of Masaba in delivering contextual customer experiences as it plans international expansion.