<h1>Consumer Goods Giants Engage Millions at Mahakumbh with Hygiene Support, Samples, and Sustainability Initiatives Amidst Market Challenges.</h1> Consumer goods companies are leveraging the Mahakumbh event to engage with a vast audience, including rural populations, amidst challenges like rising prices and sluggish urban sales. Major brands such as Dettol, Dabur, Pepsico, Coca-Cola, ITC, and Reliance are setting up stalls, distributing samples, and offering services to pilgrims. Initiatives include hygiene support, consumer engagement activities, and promoting sustainability. The event, expected to attract around 40 crore attendees, presents a significant opportunity for brands to connect with consumers and enhance brand visibility. The Mahakumbh is anticipated to generate substantial trade, estimated at Rs 2 lakh crore.