Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at Mahakumbh

Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at Mahakumbh https://www.taxtmi.com/news?id=30309 Major consumer goods companies are conducting large-scale brand activation and consumer engagement at the Mahakumbh using displays, sampling, branded signage, resting camps and experiential booths to reach pilgrims. Initiatives combine direct marketing with service and public-health measures-training and supplying sanitation workers, deploying health volunteers, providing hydration and rest zones, navigation signage, charging infrastructure, and recycling awareness-to strengthen rural market presence and build long-term brand affinity. en-us Wed, 15 Jan 2025 11:16:03 +0530 Wed, 15 Jan 2025 11:16:03 +0530 TaxTMI RSS Generator Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at Mahakumbh https://www.taxtmi.com/news?id=30309 Major consumer goods companies are conducting large-scale brand activation and consumer engagement at the Mahakumbh using displays, sampling, branded signage, resting camps and experiential booths to reach pilgrims. Initiatives combine direct marketing with service and public-health measures-training and supplying sanitation workers, deploying health volunteers, providing hydration and rest zones, navigation signage, charging infrastructure, and recycling awareness-to strengthen rural market presence and build long-term brand affinity. News - Wed, 15 Jan 2025 11:16:03 +0530 https://www.taxtmi.com/news?id=30309