<h1>NIVEA India Sets GUINNESS WORLD RECORDS for Largest Online Video Chain, Passing Moisturizer in 444 Videos.</h1> NIVEA India achieved a GUINNESS WORLD RECORDS title for the largest online video chain of people passing and applying moisturizer, with 444 videos, surpassing China's previous record of 259. This accomplishment was part of NIVEA's annual Soft Fresh Batch 2024 initiative, which saw a 30% increase in participation from the previous year. The campaign featured collaborations with over 80 influencers and engaged users through interactive digital platforms, leading to significant participation from states like Maharashtra and Uttar Pradesh. Winners received various rewards, including international trips and features in NIVEA ads. This initiative underscores NIVEA's commitment to creativity and community engagement.