https://www.taxtmi.com/news?id=30040 NIVEA India's marketing campaign established a Guinness World Record for the largest online video chain of people passing and applying moisturiser as part of the NIVEA Soft Fresh Batch 2024 program. The initiative combined user-generated content, influencer partnerships, platform-specific interactive tools, and a reward structure-including international travel, brand-feature opportunities, vocational course access, and product subscriptions-to drive participation and amplify brand recognition. en-us Sat, 11 Jan 2025 11:31:03 +0530 Sat, 11 Jan 2025 11:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=30040 NIVEA India's marketing campaign established a Guinness World Record for the largest online video chain of people passing and applying moisturiser as part of the NIVEA Soft Fresh Batch 2024 program. The initiative combined user-generated content, influencer partnerships, platform-specific interactive tools, and a reward structure-including international travel, brand-feature opportunities, vocational course access, and product subscriptions-to drive participation and amplify brand recognition. News - Sat, 11 Jan 2025 11:31:03 +0530 https://www.taxtmi.com/news?id=30040