<h1>Government's Digital Payment Push Awards Over 3.81 Lakh Consumers and 21,000 Merchants Post-Demonetization.</h1> The government's initiatives to promote digital payments post-demonetization have seen significant public engagement through the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana. Over 3.81 lakh consumers and 21,000 merchants have won prizes totaling Rs. 60.90 crore at 24 Digi-Dhan Melas nationwide. The schemes, launched on December 25, 2016, incentivize digital transactions with daily and weekly prize draws. Participants using RuPay Card, BHIM, UPI, and other digital payment methods are eligible. The initiative aims to foster a cashless economy, with over 100 Digi-Dhan Melas planned across various cities, covering 21 states and 4 union territories by February 1, 2017.