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    <title>Digital payment promotion gets a boost More than 3.81 lakh consumers and 21,000 merchants win prizes worth 60.90 crore at Digi-Dhan Melas</title>
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    <description>The Government launched two incentive schemes-Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana-that enter consumers&#039; and merchants&#039; transactions within the stated scheme period into daily, weekly and final mega lucky-draws. Participation requires use of specified digital payment channels and draws are conducted publicly at Digi-Dhan Melas nationwide; the programmes combine prize distribution, NPCI analytics, outreach and training and a central budget for prizes and publicity.</description>
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