<h1>Government Launches Digital Payment Campaign Nationwide; Incentives for Cashless Transactions to Promote Transparency and Good Governance.</h1> The government is implementing a Digital Payment Communication Campaign at district, taluka, and panchayat levels to promote cashless transactions. NITI Aayog is supporting this initiative with incentives and logistical support, including Rs. 5 lakh seed money per district. The campaign aims to enhance digital payment adoption through various systems like UPI, USSD, Aadhaar-enabled systems, wallets, and cards. Top-performing districts and panchayats will receive awards. The Ministry of Electronics and Information Technology offers cash incentives for enabling merchants to transact digitally. The initiative seeks to foster transparency and good governance, aligning with the Prime Minister's vision for a corruption-free India.