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    <title>Government firms up plans to take the Digital Payment Communication Campaign to district, taluka and panchayat levels</title>
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    <description>NITI Aayog instituted a district level communication campaign to accelerate cashless digital payments by providing seed money to district administrations, curating outreach materials, mobilizing Common Service Networks, deploying two resource persons per district, and offering merchant incentives; operational priorities include seeding mobile and Aadhaar numbers to bank accounts, issuing RuPay cards and PINs, enabling app downloads and achieving successful digital transactions, with performance recognition through awards for top districts and early adopting panchayats.</description>
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