India’s Positioning of a Responsible Healthcare Resonates Amongst Global Stakeholders

On the back of an aggressive branding showcase managed by India Brand Equity Foundation (IBEF), the Brand India Pharma campaign made its presence felt on the first day of CPhI Worldwide 2014. With a 360-degree strategy, IBEF has been leading the Brand India Pharma campaign since its launch in March 2012 under the aegis of the Department of Commerce. This is the third consecutive presence of the campaign at CPhI Worldwide, one of the most prestigious pharmaceutical events across the globe. Around 230 Indian companies are participating at CPhI Worldwide this year. CPhI Worldwide is the largest pharmaceutical trade exhibition and is being held from October 7-9, 2014 in Paris.

The India Pavilion was inaugurated by Shri Rajeev Kher, Commerce Secretary, Government of India along with Shri Arun Kumar Singh, Ambassador of India to France, Dr. G N Singh, Drugs Controller General of India, Shri B P Pandey, Additional Secretary and Financial Advisor, Department of Commerce, Government of India, Shri Sudhanshu Pandey, Joint Secretary, Department of Commerce, Government of India, Ms Aparna Dutt Sharma, CEO, IBEF, Mr Amruth Rao, Licensing Authority, DCA, Telangana, Mr H G Koshia, Commissioner, Food & Drug Control Administration, Gujarat and Dr P V Appaji, Director General, Pharmaceuticals Export Promotion Council of India (Pharmexcil) in the presence of major Indian pharmaceutical companies in Hall 6 at the Paris Nord Villepinte, France.

Speaking on the occasion, Shri Kher said that “the Indian pharmaceutical industry stands with the full support of the Government of India. For instance, our increasing participation at global exhibitions like CPhI Worldwide demonstrates the commitment to the sector.”

“There are around five Indian companies in the list of top 20 global generic companies. Indian companies are looking at making healthcare accessible and affordable for the global population,” said Shri Sudhanshu Pandey.

IBEF has coordinated meetings of the high-level Indian delegation with the global pharmaceutical media and Indian companies during the three days of the event. An interactive session of the Indian delegation with the local French media and industry was jointly organised by IBEF and The Embassy of India in Paris on October 6, 2014.

India’s positioning of a Responsible Healthcare provider has found resonance amongst the meetings held during the Pre-Connect Congress and the first day of the exhibition. Major Indian companies have adopted the Rx India Responsible Healthcare in their pavilions making it a consolidated effort from India to spread awareness about the strengths of the Indian pharmaceutical industry.

The focused activities undertaken by IBEF as part of the Brand India Pharma campaign this year at CPhI Worldwide are expected to increase awareness about the Indian pharmaceutical industry amongst the global stakeholders.

Government support for pharmaceutical trade boost: Brand India Pharma showcases responsible healthcare and expands global industry engagement. The Department of Commerce and IBEF coordinated a Brand India Pharma presence at CPhI Worldwide 2014, inaugurating a large India Pavilion with senior commerce and regulatory officials to promote Indian pharmaceutical engagement. The campaign emphasised accessible, affordable healthcare and a national message of responsible healthcare, with major companies adopting the Rx India Responsible Healthcare motif. IBEF arranged high-level media and industry interactions and pre-congress sessions to increase global awareness of India's pharmaceutical capabilities and support export promotion.