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    <title>Commerce Secretary Inaugurates India Pavilion at CPHI Worldwide 2014</title>
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    <description>The Department of Commerce and IBEF coordinated a Brand India Pharma presence at CPhI Worldwide 2014, inaugurating a large India Pavilion with senior commerce and regulatory officials to promote Indian pharmaceutical engagement. The campaign emphasised accessible, affordable healthcare and a national message of responsible healthcare, with major companies adopting the Rx India Responsible Healthcare motif. IBEF arranged high-level media and industry interactions and pre-congress sessions to increase global awareness of India&#039;s pharmaceutical capabilities and support export promotion.</description>
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