Print Media

[sandeep jhaveri]

Service tax on print media was in negative list in the year 2014-15....but now a query had been raised that as an advertising agency you were required to pay ST. What's the real part

AI Summary

Service Tax on Advertising Agencies: Gross Amount Includes Commission, Excludes Space/Time in Print Media. Commission May Be Taxable. An individual raised a query regarding the applicability of service tax on advertising agencies, particularly concerning print media. One respondent explained that service tax should be calculated on the gross amount charged by the agency, excluding payments for space and time in print or electronic media, but including the agency's commission. Another respondent clarified that the sale of space for advertisements in print media is non-taxable, while the commission may be taxable under Business Auxiliary Services (BAS). Further details were requested to provide a precise response to the query.