Conflict of interest guidelines require market intermediaries to adopt policies, disclosures and safeguards to manage conflicts and protect clients. Entities and their associated persons must adopt policies, procedures and internal codes to identify, avoid, manage or disclose conflicts of interest, ensuring client primacy, fair treatment, prohibition on trading on material non public information, use of information barriers, transaction restrictions when handling mandates, and avoidance of incentive structures that misalign client risk. Boards must implement systems, review compliance and align existing policies within the prescribed timeframe; these guidelines supplement existing regulations and aim to protect investors and market integrity.