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of <h1>Finance Act 2014: Expanded Service Tax on Ads, Radio-Taxis. New Rules for Import Service Exchange Rates.</h1> The Finance (No. 2) Act, 2014, effective from October 1, 2014, expands the service tax base to include all advertising forms except print media and services by radio-taxis. Radio-taxi services will be taxed at 4.944% of the amount charged. New rules under the Finance Act, 1994, mandate exchange rates for imported services to follow generally accepted accounting principles. Rule-making powers are specified to ensure compliance, prevent tax evasion, and issue supplemental instructions. Notifications 18/2014-ST, 19/2014-ST, and 25/2014-CE(NT) support these changes. Detailed statutory provisions and notifications should be reviewed for full compliance.
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