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of <h1>Finance Ministry: Directory Publishers Not Classified as Advertising Agencies for Service Tax, Unless Designing Ads.</h1> The Ministry of Finance, Department of Revenue, clarifies that entities involved in compiling, printing, and publishing telephone directories, yellow pages, and business directories are not classified as 'advertising agencies' for service tax purposes. Their activities, akin to newspapers or periodicals, do not attract service tax when they merely print and publish pre-made advertisements. However, if these entities engage in activities like designing or conceptualizing advertisements, they are liable to pay service tax on those specific services. This decision addresses doubts raised by the trade and field formations regarding the tax liability of such activities.
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