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    <title>Service Tax — Compilation, printing and publishing of Telephone Directories, yellow pages and business directories covered under the definition of ‘advertising agency’ and liability to pay Service Tax</title>
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    <description>The Ministry concluded that compilation, printing and publishing of telephone directories, Yellow pages and business directories that consist of printing readymade advertisements supplied by advertisers are akin to newspapers and do not attract service tax as an advertising agency. However, if those persons undertake activities of making or preparation of advertisements - such as designing, visualising or conceptualising - the charges for those creative services are taxable and liable to service tax.</description>
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    <pubDate>Mon, 16 Aug 1999 00:00:00 +0530</pubDate>
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      <description>The Ministry concluded that compilation, printing and publishing of telephone directories, Yellow pages and business directories that consist of printing readymade advertisements supplied by advertisers are akin to newspapers and do not attract service tax as an advertising agency. However, if those persons undertake activities of making or preparation of advertisements - such as designing, visualising or conceptualising - the charges for those creative services are taxable and liable to service tax.</description>
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      <pubDate>Mon, 16 Aug 1999 00:00:00 +0530</pubDate>
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