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<h1>New Guidelines for Company Name Approval u/s 20: Avoid Misleading, Offensive, or Similar Names.</h1> The circular, issued by the Director of Research & Statistics, provides comprehensive guidelines for Registrars of Companies on the availability of new company names for registration, superseding previous instructions. It outlines criteria for determining undesirable names under section 20 of the Companies Act, such as names that are misleading, offensive, or too similar to existing companies. Registrars are advised to consult various resources and follow specific procedures, including consulting the Research and Statistics Division for difficult cases, to ensure compliance. The document emphasizes polite engagement with promoters and the importance of avoiding confusion or misleading impressions in company naming.