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Issues: (i) Whether film preview expenses were allowable; (ii) whether legal expenses and disallowance under section 14A read with rule 8D required remand; (iii) whether foreign travelling expenses and ad hoc disallowance of travelling, advertising, printing and stationery expenses were sustainable; (iv) whether proportionate interest under section 36(1)(iii) and notional interest as transfer pricing adjustment were deductible/chargeable.
Issue (i): Whether film preview expenses were allowable.
Analysis: The expenditure was held to be routine business expenditure connected with preview of films before release. The prior year decision in the assessee's own case had allowed similar expenditure, and the facts were found to be identical.
Conclusion: The film preview expenses were allowed in favour of the assessee.
Issue (ii): Whether legal expenses and disallowance under section 14A read with rule 8D required remand.
Analysis: For legal expenses, the matter was found to require further verification in line with the earlier year's directions. For the section 14A disallowance, the addition was first made at the DRP stage, and the factual aspects relating to availability of own funds, strategic investment, absence of exempt income, and supporting material were held to require fresh examination.
Conclusion: Both matters were restored to the file of the Assessing Officer for fresh adjudication.
Issue (iii): Whether foreign travelling expenses and ad hoc disallowance of travelling, advertising, printing and stationery expenses were sustainable.
Analysis: The foreign travel expense was not supported by evidence of business purpose and was therefore disallowed. The ad hoc 5% disallowance on the ground of personal use was deleted because a company has no concept of personal expenditure, and disallowance cannot be made on a blanket ad hoc basis without item-wise defect.
Conclusion: The foreign travelling disallowance was confirmed against the assessee, while the ad hoc disallowance of travelling, advertising, printing and stationery expenses was deleted in favour of the assessee.
Issue (iv): Whether proportionate interest under section 36(1)(iii) and notional interest as transfer pricing adjustment were sustainable.
Analysis: The assessee's own funds exceeded the advances to subsidiaries, and the advances were shown to be for business expediency. For notional interest, the transaction had been routed through the Dubai subsidiary for business purposes and the coordinate bench decision in the assessee's own case for the earlier year had held that such routing did not give rise to an international transaction warranting notional interest adjustment.
Conclusion: The interest disallowance under section 36(1)(iii) and the transfer pricing addition on notional interest were deleted in favour of the assessee.
Final Conclusion: The appeal succeeded on the principal disallowances and transfer pricing issue, but some matters were remanded and the foreign travel disallowance was sustained, resulting in partial relief to the assessee.
Ratio Decidendi: An ad hoc disallowance cannot be sustained against a company merely on an allegation of personal use, and interest or transfer pricing additions cannot stand where own funds and business expediency are shown or where the routed payment does not itself give rise to an international transaction producing income or benefit.