Misleading advertising regulation: enhanced advertiser and endorser accountability with stronger consumer protection enforcement.
Misleading advertisements are defined by false descriptions, false guarantees, concealment of material facts, or creation of unrealistic expectations. The Consumer Protection Act, 2019 grants the Central Consumer Protection Authority investigative, recall and penalty powers and prescribes fines and endorser bans; ASCI provides self-regulatory oversight and grievance redressal. Sectoral laws and criminal offences for cheating and fraud-now retained in the Bharatiya Nyaya Sanhita-address therapeutic claims, food and broadcast misrepresentations. Common unlawful forms include exaggerated claims, fake testimonials, hidden conditions, and surrogate advertising, with consumer remedies via regulatory complaints and criminal or civil action. (AI Summary)
Misleading advertisements are defined by false descriptions, false guarantees, concealment of material facts, or creation of unrealistic expectations. The Consumer Protection Act, 2019 grants the Central Consumer Protection Authority investigative, recall and penalty powers and prescribes fines and endorser bans; ASCI provides self-regulatory oversight and grievance redressal. Sectoral laws and criminal offences for cheating and fraud-now retained in the Bharatiya Nyaya Sanhita-address therapeutic claims, food and broadcast misrepresentations. Common unlawful forms include exaggerated claims, fake testimonials, hidden conditions, and surrogate advertising, with consumer remedies via regulatory complaints and criminal or civil action. (AI Summary)
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