<h1>Agentic marketing shifts to autonomous multi-agent systems, Brand Twins, agentic commerce and outcome-based pricing, redefining CMO accountability.</h1> The report projects a shift from isolated AI assistants to orchestrated multi-agent systems that self optimise the full marketing lifecycle; Brand Twins will enable brand owned, always on agents to deliver relevance at scale; agent to agent commerce will make pricing and inventory negotiation dynamic; and outcome based pricing plus redefined CMO accountability will align commercial terms to measurable conversions and growth outcomes.