<h1>De Beers opens Forevermark flagship diamond jewellery store, launching Icon Collection and authenticity-focused marketing campaign in India</h1> Reports the opening of De Beers Group's largest Forevermark Diamond Jewellery flagship store in Mumbai and the launch of the Forevermark Icon Collection and related marketing campaign. The text does not describe any statute, rule, notification, regulatory direction, adjudicatory order, licensing condition, compliance mandate, or contractual instrument creating or modifying legal rights or obligations. No legal change, clarification, prescription, enforcement action, or operative legal consequence is stated; the content is purely commercial and promotional in nature, limited to retail expansion plans, product positioning, and brand assurances (including claims of responsible sourcing and diamond inscription for authenticity) without specifying any legally binding standard or regulatory framework.