<h1>Lab-grown diamond retailer opens fourth India showroom, second in Ahmedabad, expanding premium, sustainable omnichannel jewellery experience</h1> A lab-grown diamond jewellery company opened its fourth Indian showroom and second in Ahmedabad on a major retail street, expanding its premium retail footprint to serve a niche market with over 3,000 exclusive designs and new product categories. The retailer operates additional showrooms in two other Indian cities and emphasizes standalone, premium in-store experiences alongside bespoke customisation options and ready-to-wear collections. The company positions its offering around sustainability and innovation, promoting an omnichannel model that integrates online and physical sales to broaden customer access to lab-grown diamond jewellery.