<h1>Four sports, entertainment, talent, live-event and luxury-wedding firms merge to create integrated sports and entertainment platform</h1> Four separate businesses in sports management, entertainment and talent management, live-event production, and luxury wedding and events have merged to form a single integrated sports and entertainment company headquartered in Mumbai. The combined entity will consolidate expertise in team ownership, league operations, talent representation, large-format live experiences, and high-end event execution to develop branded IPs, a Pan-India concert series, a proposed global sports league for 2026, and expansion into India and the Middle East. The merger aims to create a scalable, cross-sector platform for live and digital experiences, corporate hospitality, and international collaborations.