<h1>Government proposes IT Rules, 2021 amendments to mandate labels, metadata and traceability for synthetic content on major platforms</h1> The government proposes amendments to the IT Rules, 2021 to regulate synthetically generated content by defining such content, mandating prominent labelling and embedded metadata, and requiring traceability. Draft obligations target significant social media intermediaries (platforms with 5 million+ registered users), requiring user declarations about synthetic content, reasonable technical verification, and prohibiting removal or alteration of labels. Labelling must cover a minimum of 10% of visual display or the initial 10% of audio duration. Noncompliance could forfeit intermediaries' safe-harbour protections. The draft seeks stakeholder comments by November 6, 2025, and aims to address harms from deepfakes, misinformation, impersonation and related fraud.