<h1>Social media takedown rules now require senior-level authorised, reasoned notices specifying legal basis and exact URLs.</h1> Revised rules require senior-level authorisation for intimations to intermediaries to remove 'unlawful information,' restricting issuers to officers of Joint Secretary rank or equivalent (and DIG or above for police), and mandating that intimations specify legal basis, nature of the unlawful act, and exact URL or electronic identifier. All such intimations under Rule 3(1)(d) are subject to monthly review by an officer at or above secretary rank to ensure necessity, proportionality, and consistency with law, thereby enhancing transparency, accountability, and intermediary guidance.