<h1>Legal risks under Consumer Protection Act, trade description and e-commerce rules for spiritual marketing of lab-grown diamonds</h1> A jewellery company announced a new lab-grown diamond collection co-created with an astrologer, marketed with spiritual and prosperity claims and sold in multiple Indian retail locations and online; each purchase includes a complimentary religious gift. The release highlights product specifications, limited pre-booking, and promotional messaging invoking religious symbolism. Legal issues to note include consumer protection and advertising law (accuracy of promotional and spiritual claims, potential misleading endorsements), compliance with jewellery labeling and trade descriptions, disclosure of promotional terms for the free gift, intellectual property around the design mark, and applicable e-commerce and retail sales regulations.