<h1>Geographical Indication certification boosts local incomes, market access, quality control and youth engagement for region-specific products</h1> Geographical Indication (GI) certification in Tamil Nadu has been used to protect and market region-specific foods, crafts and instruments, boosting visibility, incomes and local control over supply chains. Since targeted identification and filing efforts began, thousands of applications have been submitted but only a small fraction have secured GI status; approvals are not guaranteed. Accredited GI recognition has enabled better market access, reduced middleman dependence, stimulated youth involvement and attracted academic and technological support (IPR cells, research collaborations, verification tools) to improve quality and prevent adulteration. Stakeholders report typical revenue uplifts of about 10-15% after obtaining a GI tag.