<h1>Geographical Indication tags boost market visibility and revenue for obscure regional artisanal and agricultural products.</h1> Geographical Indication certification enhances brand visibility and market access for obscure regional artisanal and agricultural products, enabling producers to attract direct customers, focus on production, and involve younger generations in digital marketing. While the GI application process is selective and not all filings secure certification, awarded GI status has been associated with revenue increases of around 10-15 percent and spurred institutional support, academic collaboration, and anti-adulteration measures to protect product authenticity.