<h1>International footwear brand names film star as first national ambassador to boost retail, digital distribution and campaigns</h1> An international footwear and accessories company has appointed a film industry personality as its first national brand ambassador, formalizing an endorsement arrangement to feature the ambassador in upcoming seasonal campaigns and marketing initiatives. The commercial partnership, formed with a major Indian retail and brand-management partner, aims to expand retail and digital distribution and leverage celebrity image rights for promotional use. Key legal considerations likely include endorsement and publicity rights, trademark and IP use in campaigns, exclusivity and territorial clauses, scope and duration of campaigns, compensation structure, and coordination with licensing and distribution agreements.