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<h1>Skincare brand's 24-hour dermatologist livestream and Guinness World Record attempt: ensure advertising compliance, GDPR Art.6 data protection, accurate claims</h1> A skincare company will host a 24-hour live online event featuring 24 dermatologists to answer real-time viewer questions at no cost and is conducting an official GUINNESS WORLD RECORDS® title attempt for the longest skincare livestream with adjudicators overseeing the effort. The campaign, promoted across social and digital platforms and supported by a produced hero film and paid amplification, positions the brand as dermatologist-led and aims to democratize expert skincare advice. Legal considerations include compliance with advertising and health-claim rules, data protection for live interactions, and accuracy in representations about the record attempt.