<h1>Private bank expands premium banking with wealth, travel, health, multi-currency accounts and cross-border investments, raising FEMA, RBI, KYC/AML, tax compliance</h1> A major private bank has enhanced its premium banking product to include wealth management, health and travel benefits, multi-currency accounts and cross-border investment access, including referrals to a financial zone. Legally, the offering implicates foreign exchange and cross-border transfer rules under national FEMA and central bank regulations, licensing and conduct requirements for cross-border advisory and referrals, tax and reporting obligations for international investments, strict KYC/AML and data-privacy compliance, and advertising/endorsement rules for use of a celebrity in marketing. Operationalizing concierge health and travel services may also trigger consumer protection and contractual liability considerations.