<h1>National football association appoints agency as exclusive commercial representative for Indian subcontinent to sell regional sponsorship rights</h1> A national football association has appointed a sports marketing agency as its exclusive commercial representative in the Indian subcontinent to manage and sell regional sponsorship rights for the national teams. The agreement covers activation opportunities ahead of the 2026 World Cup cycle and an upcoming international friendly in Kerala, aiming to leverage a large and passionate fan base across India, Bangladesh, Sri Lanka and Nepal. The agency, already representing the association in China, will open a regional office to support partner engagement, develop commercial programmes and scale operations across the subcontinent.