<h1>Men's Grooming Brand Claims Hair Serum Needs Substantiation Under Consumer Protection and Advertising Rules (Section 5)</h1> A men's grooming brand announced a new hair serum marketed with claims of clinically backed actives, dermatological testing, absence of certain additives, and staged efficacy timelines. The release emphasizes patented and imported ingredients and positions the product as tailored for male biology. Legally, the claims implicate advertising and consumer protection rules: evidence must substantiate clinical and efficacy assertions; labeling and ingredient sourcing/import statements must comply with cosmetics and trade regulations; patent/licensing for the imported ingredient should be cleared; and promotional language must avoid being misleading or deceptive under applicable marketing laws.