<h1>E-commerce festival sale raises legal risks: advertising claims, delivery guarantees, GST treatment of discounts, contracts, data privacy</h1> An e-commerce company reported substantial year-on-year growth in online purchases across multiple product categories during a festival sale, citing faster delivery times due to an expanded logistics network and promotional pricing supported by GST savings and partner payment offers. Legally relevant issues include compliance with consumer protection and advertising laws for promotional claims and delivery guarantees, adherence to taxation rules regarding GST treatment of discounts, contractual obligations with logistics and banking partners, and potential liability for order fulfillment and data/privacy practices under applicable e-commerce and payment regulations.