<h1>Global cosmetics group picks three anonymized Indian startups for regional final with company-funded pilot and year-long mentorship</h1> A global cosmetics group held a regional innovation competition in India, selecting three anonymized Indian startups to advance to a SAPMENA grand final where they will vie for a company-funded commercial pilot and year-long mentorship. Winners were chosen for scalable, tech-driven solutions across five themes including consumer experience, new commerce, and sustainable materials. The event follows a memorandum of understanding between the company's local subsidiary and a national startup-promotion agency to support mentorship, pilot deployments and market-entry assistance. Successful pilots may lead to broader regional rollout and access to the sponsor's international brand network.