<h1>Clothing retailer's festive ad with Tollywood star raises copyright, endorsement and truthful-advertising compliance issues for campaign</h1> A clothing retailer released a festive advertising film featuring a Tollywood celebrity promoting its new ethnic-wear collection via an original Telugu song and dance sequence; the campaign emphasizes textile heritage and reports viral view counts. Legal considerations include clearance and ownership of the song, choreography and video (copyright), celebrity endorsement agreement and image rights, truthful advertising and claims (including view-counts and viral assertions), compliance with applicable advertising and consumer protection rules, use of trademarks and third-party designs, and preservation of promotional disclaimers and recordkeeping for regulatory review.