<h1>Chief minister's public endorsement of private chikankari brand raises ethics, procurement, and consumer advertising compliance questions</h1> A state chief minister visited a private chikankari studio's showroom to promote traditional handicrafts, interact with artisans, observe production processes, and affix a signature to an exhibited piece. The event publicly aligned government initiatives with a private brand's commercial activities, highlighted employment claims for thousands of artisans, and emphasized nationalistic procurement and promotional policies. Legal considerations may include public-official endorsement of a commercial entity, compliance with ethics and gifts rules, use of official resources for promotion, and accuracy of employment and origin claims in marketing; any further legal exposure would depend on applicable state ethics laws, procurement policies and consumer/advertising regulations.